On the 19th of March 2013 Institute of World Policy launched an advocacy campaign “There is a better side of Europe” in order to support the European integration of Ukraine. The central component of the campaign was the initiative “Street Eurouniversity’.The aim of the project was to remind Ukrainian politicians what state they must build and to Ukrainian citizens – what country they should demand from authorities.
The idea of the motto “There is a better side of Europe!” is that Ukraine – is also Europe, but there is also a better side of Europe, whose embodiment is the European Union and it is where we, Ukrainians, should head today.
At the beginning of the campaign under the Institute of World Policy initiative, city lights were placed on the central street of Kyiv under the title “There is a better side of Europe”. Four Four layouts were designed to demonstrate the advantages of integration of Ukraine into the European Union.
The next phase of the advocacy campaign was “Street Eurouniversities” which took place across the central and southern regions of Ukraine. During six month within “Street universities” campaign the IWP team drove more than 9000 kilometers, visiting thirteen regions of Ukraine and Crimea.
“Street University” is a metaphorical name of public events, during which experts from the relevant field communicate directly with citizens. During the “Street Eurouniversity” the EU Member States diplomats and the Institute of World Policy experts were talking about the prospects and challenges of European integration, as well as about the content of an Association Agreement with the EU. Among the distinguished speakers of “Street Eurouniversity” were honourable lecturers such as: the Head of the Delegation of the European Union in Ukraine Jan Tombinsky, the British Ambassador to Ukraine Simon Smith, the French Ambassador to Ukraine Alain Remy, the Czech Ambassador to Ukraine Ivan Pochukh, the Deputy Ambassador of Germany to Ukraine Anka Feldhusen, the EU Deputy Head of Delegation to Ukraine Maria Yurikova and others.
In addition, an exhibition of caricatures about the negative impact of the post-Soviet period and visual benefits of EU integration, complemented by facts and figures was held as a part of “Street Eurouniversity”. By IWP request famous Ukrainian artists – Maryna Turovska, Kostyantyn Kazantsev, Ihor Bezhuk and Oleksiy Kustovsky – have created a series of striking pictures which accessibly reveal the differences of life in the EU and Ukraine in more than 20 areas.
The brochure contains all the caricatures that were exhibited during the “Street Eurouniversities”, as well as the statistical data and responses of citizens of Kyiv, Dnipropetrovsk, Odesa and Vinnytsia.
“Street Eurouniversities” took place in 18 cities – Kyiv, Odesa, Dnipropetrovsk, Vinnytsia, Chernihiv, Nizhyn, Poltava, Kremenchug, Sumy, Konotop, Kirovohrad, Kryvyi Rih, Mykolaiv, Kherson, Cherkasy, Zhytomyr, Zaporizhia and Simferopol. In general, about 35 thousand Ukrainians were guests to this unique for Ukraine event.
Photos from the “Street Eurouniversity”:
Chernihiv and Nizhyn
Poltava and Kremenchug
Sumy and Konotop
On October 29, 2013 Institute of World Policy presented the results of the project “Street Eurouniversities”: “What is the opinion about the EU in regions? Experience of the Institute of World Policy.” IWP experts and the EU Member States diplomats shared their impressions of the communication activities on the European integration with Ukrainians in different regions. IWP identified three most pro-European and anti-European cities, based on the following criteria: the predisposition of local authorities to the European path, the level of political awareness among the population, the activity of local public organizations and media. The warmest reception of IWP team was Nizhyn, Kryvyi Rih and Sumy. The biggest difficulty with the organization of the event was in Kharkiv (here “Street Eurouniversity” was not held at all), Kyiv and Kirovohrad.
This campaign is one of the elements of a large-scale project “Ukraine’s Soft Power in the European Union”, which is implemented within the project “National Initiatives to Enhance Reforms” (UNITER), funded by United States Agency for International Development (USAID) and implemented by Pact Ukraine. The “Street University” was also supported by the Global Reporting and Swedish Institute, the British Embassy and the Embassy of Sweden.
The successful experience of IWP in the promotion of European integration was adopted in Moldova, where “Street Eurouniversity” started in July 2014.
IWP project “There is a better side of Europe” gave rise to the initiative of the Kremenchuh information-educational center “European Club” under the auspices of the Network of European Information Centers of Ukraine. In 2014 they launched projects “Day of Europe 2014. Dialogues about values”, presented on the 6th of May at the Institute of World Policy.
The successful experience of the IWP in the promotion of the European integration have already been adopted in Moldova. In July 2014, there was the first “Street Eurouniversity”. a>
Recognizing the success of project “There is a Better Side of Europe”, Policy Association for Open Society (PASOS) awarded Institute of World Policy second place in the PASOS Think Tank Achievement Award 2013.